Sherwin Williams seems to think the answer is red. At first glance this logo appears to be a vintage sign from the 1940s. This is one of those logos that make you think how ridiculous people were to believe what they believed back then. It reminds me of the old advertisements touting the health benefits of smoking cigarettes, spraying DDT, or any other product that has not survived the tests of science and time. However, this logo is the same one that they use today, in fact just a couple miles from my home they have a store with multiple large signs in front displaying this exact logo. Perhaps I’m overreacting, but I am amazed that in the year 2014 there is a major corporation with a logo advocating that we cover the planet with synthetic chemicals. All you can really do is laugh at the absurdity of their goal, but I probably shouldn’t be too surprised given the state of the world today. The Japanese atomic energy agency initiated the covering of the Pacific Ocean with nuclear radiation 3 years ago at Fukushima. British Petroleum was busy 4 years ago covering the Gulf of Mexico with oil from the Deepwater Horizon oil rig. For the past 20 years Monsanto has been on a mission to cover your dinner plate with genetically modified organisms; see The difference between Apple 2.0 (the fruit) and iPhone 6 for my view on GMOs. When we see those vintage signs, logos and advertisements from an earlier era and wonder how our ancestors could have been so foolish, we should probably pause for a moment and ask ourselves if anything has really changed. The truth is that it has not. One chemical gets banned, while 100 new chemicals get invented and enter the market. You might feel good about your newly purchased BPA free product, but has anybody stopped to wonder what are the health effects of the new chemical they used to replace BPA? Enough of all that; let us move on to a lighter subject.
The title of this post asks what color a Sattvic Planet would be? The answer of course is GREEN! Earth Day was last Tuesday, so I’m a few days late, but on a Sattvic Planet every day would be Earth Day. I know that may sound cliché, but think about it, every action you take and every purchase you make has an environmental health consequence, and a personal health consequence. Don’t just ride your bike to work one day per year, ride as often as possible because it not only improves the air quality, but it also improves your quality of life.
Sattva is a Sanskrit word derived from Sat which means Truth, and Tva which means Your, so sattva refers to Your Truth. The word sattva is used in Ayurveda to describe a state of mind that has many desirable qualities including: clarity, intelligence, balance, purity, and truthfulness. In Ayurveda attaining a sattvic mind is accomplished through a meditative process that simply involves looking within and discovering your truth, or your purpose. A Sattvic Planet is a concept of a world that we could all create together if as individuals we all began to attain a sattvic mind. In other words, global change starts at the individual level, and we can’t expect to solve society’s greatest problems until we achieve true personal health. On my About page I stated that you can’t have personal health without environmental health, and you can’t have environmental health without personal health. Since Earth Day was this past week I thought now would be a good time to revisit that statement, and remind people to stop and think about the current condition of the environment and what impact it is having on us. Also, think about the current condition of you and what impact you are having on the environment. Stay tuned for a future post where I discuss charismatic farmer Joel Salatin and his vision of creating a greener planet. Until then,
HAPPY EARTH DAY!