This weekend marks the anniversary of Steve Jobs death, and for me it marks my day of birth. Three years ago, on what I can only describe as a serendipitous day, I celebrated my birthday with the purchase of the first Apple computer I have ever owned, and on the exact same day learned that the man responsible for creating my new computer had just died. Prior to that day I had never once taken the time to think about Jobs, yet since then I have discovered much about the man who is arguably one of the greatest inventors of modern times, culminating last month in me listening to his autobiography audiobook.
Apple ran an advertising campaign in 1997 called Think Different, and based on some of the following quotes Jobs really did think different following his consumption of LSD. In the Steve Jobs autobiography written by Walter Isaacson, Jobs is quoted as saying:
“Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could”
In John Markoff’s book, What the Dormouse Said, Jobs describes his experiences with LSD as:
“One of the two or three most important things I have done in my life”
Jobs is also on record with the US Department of Defense as having admitted to using LSD 10-15 times and describing the experiences as:
“A positive life changing experience”
World’s most valuable company
What exactly can we learn about these honest confessions describing some extremely personal moments from his life? Many people suspect that psychedelic substances have the potential to enhance creativity in people, and Jobs said that taking LSD was a positive, profound, life changing experience that altered how he saw the world, so naturally there is some speculation that LSD played a role in the enormous success of Jobs and his company Apple. Just how successful has Apple become? It is considered to be the most valuable company on the planet with a valuation of approximately $600+ billion dollars during 2014. A few years ago Apple took that title from the reigning champion Exxon. It is important to note that Exxon is a company that exists simply to extract resources, a process that leads to the destruction of the planet in forms such as ocean oil spills, climate change and air pollution. Unregulated resource extraction for the past few centuries has been one of the most common ways to generate wealth in America; coal, lumber, and seafood are only a few examples. Perhaps we are seeing a glimmer of hope that the most valuable company is now one that exists to create and not to destroy.
The war on drugs
If you think about it the connection between LSD and Apple’s success is really quite fascinating. Apple is an American company, and America’s political system is dominated by capitalism. The leaders of this country would like to see nothing more than the birth of a hugely popular, market dominating investment opportunity like Apple. At the same time the leaders of this country have decided that nearly all psychedelics are illegal and have no medicinal purposes despite a massive amount of traditional knowledge supporting the opposite. Medicines like ayahuasca, psilocybin mushrooms, peyote, san pedro / huachuma have been used by indigenous people for thousands of years. Steve Jobs took LSD even though it was illegal, and it is very possible that his psychedelic experiences played such a major role in altering his consciousness that he was able to create products that were innovative enough for his company to be the most valuable on the planet. Jobs had a vision for his products that left most of his competitors scrambling to keep pace with him. Where did this vision come from and why were his competitors unable to see what he saw? The US criminalizes people for simply trying to alter their consciousness and is a fiercely capitalistic country, yet it is entirely possible that psychedelics helped Jobs build the world’s most valuable company, so I wonder what the investors on Wall Street would have to say if the war on drugs had actually succeeded in deterring Jobs from LSD.
India, Buddhism, Meditation, and Diet
It is important to note the many other factors that made an impact on Jobs and likely played a role in his success, including his trips to India in search of his greater purpose in life. Jobs was also a Buddhist, known to practice meditation, and nearly obsessive about eating healthy food which to him often meant being vegan. Psychedelics may not be for everyone, but they seemed to have changed Jobs life, and to imagine him not taking them because of their legal status, and perhaps not having the vision to create Apple would be a great loss to our culture. I know some people are critics of Apple and they will argue that the world would be no different whether or not Apple ever existed, but if you stop and look at his long list of pioneering efforts even the greatest critic has to admit that his accomplishments were impressive. It is impossible to know how much of a role psychedelics played in Jobs life, and it is impossible to know what the world would be like without Apple, but judging by his quotes on LSD I’m willing to say these substances hold much potential for technological innovations and spiritual advances in our lives.